Vodafone Idea's "Vi" is definitely a good idea!
Vodafone and Idea merger, would have been a telecom powerhouse like never before, had it been Pre-Jio era. Reliance's Jio, as we all know turned the tables for everyone involved, customers got data for pennies to the dollar, and other cellular networks lost their business substantially. All the telecom companies were forced to change their approach to the Indian Market, they either ended up shutting shop or pooling resources. The most unlikely outcome of the sea-change in the industry was the merger of two telecom powerhouses with high headed management, Vodafone & Idea. Both the companies were backed by deep pockets but failed to stand ground to Jio's fast paced attack on the cellular market. Pre-Jio period both the telecom companies enjoyed an exceptional client base in their respective urban and rural markets of India. The telecom giants had aced their marketing gimmicks with ZooZoos and What an Idea campaigns. The Zoo Zoo campaign by Vodafone Indi...
