Vodafone Idea's "Vi" is definitely a good idea!

Vodafone and Idea merger, would have been a telecom powerhouse like never before, had it been Pre-Jio era. Reliance's Jio, as we all know turned the tables for everyone involved, customers got data for pennies to the dollar, and other cellular networks lost their business substantially. All the telecom companies were forced to change their approach to the Indian Market, they either ended up shutting shop or pooling resources.

The most unlikely outcome of the sea-change in the industry was the merger of two telecom powerhouses with high headed management, Vodafone & Idea. Both the companies were backed by deep pockets but failed to stand ground to Jio's fast paced attack on the cellular market.   

Pre-Jio period both the telecom companies enjoyed an exceptional client base in their respective urban and rural markets of India. The telecom giants had aced their marketing gimmicks with ZooZoos and What an Idea campaigns.

The Zoo Zoo campaign by Vodafone India hit the sweet spot between funny and cute. 

While the insightful What an Idea! campaign winning the hearts of the mindful.

After the merger of Vodafone & Idea, the Company's approach seemed to be a calculated move at bare survival. This back-footed approach could be attributed to the uncertainty around the pending AGR verdict from the apex court of the Country.  As soon as the AGR verdict was handed out with 10 years to repay the money, Vodafone - Idea or Vi has came out all guns blazing. 

The Companies have finally merged the brands with all the plans in place to regain a leading position in the dense Indian Cellular Market. Vi has planned to raise  Rs. 25,000 Crore in the forthcoming months to fuel its growth plans and attract potential investments from the likes of Amazon and Google. With Jio partnering with Facebook in India, it is the obvious step for giants like Amazon and Google to enter the Indian Telecommunications Market with the Vodafone - Idea's child Vi. 

People would definitely love to see the creative minds that brought ZooZoo's and What an Idea Sirji! to life, work together and bring us more laughter and brand connect. Pennies for data though is a must!

- Arjun C Vidyarthi